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I.Introduction tangents Travel Group is an interconnected branch providing a complementary range of services to the airlines, travel agencies and the tourists. It acts as an intermediary between providers of transport, accommodation, leisure services and travel agents. The 2 well developed divisions of the company form Services and unfilled have their own competitive advantages. The company holds a star(p) securities intentness pose based on the mart of Hong Kong and Mainland china; has some(prenominal) leading brands, and owns an experienced manager team. Facing the risks and challenges, the go managers are concerning ab proscribed the companys global market position. The chief operating officer wishes to diversify its backing to create more opportunities, reach the course size as well as figure up an international scope so as to pretend onward from the stuck in the middle role in the market. II. caper impersonal For tans travel group, keeping it s position as leading company in HK and mainland China market of Air service is vital. Meanwhile, it should grab every opportunity to overlook its business region and enlarge market share in its fire market.

Also, its important to progress up an integrated bodily culture to achieve a more cost-effective act for the group as a whole. Besides, Tan should prevent the investment in information engine room to complete its airfare database and ground up new databases if possible. Last but not least, hunt compatible acquisitions worldwide to reap synergies is also important for Tans in the next five years. III.An alysis and Findings three digest have bee! n conducted in this part to help us to get by Tans group from every aspect. We adventure out the internal strength, weakness, opportunity it may grab and brat it veneering by conducting the SWOT analysis. External environment in legal injury of political、economic situation, social condition and technology feasibleness has been analyzed in the PEST analysis....If you want to urinate a full essay, order it on our website: OrderEssay.net

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